France – Services d'agences de presse – Prestations d'agences de presse pour la promotion touristique du département de la Haute-Savoie (74)
AI summary
This tender concerns a framework agreement for press agency services to promote tourism in Haute-Savoie, France. The contractor will manage media relations and press coverage across four target markets: France, Switzerland, United Kingdom, and Benelux. Services aim to increase the region's visibility in print, digital, radio, and television media.
Press and media agencies with proven expertise in tourism promotion and international media relations, particularly in Western European markets, should submit bids.
Suppliers must be specialized press agencies capable of managing media relations and press campaigns across multiple countries and media channels. Experience in tourism destination promotion and established relationships with journalists in target markets is essential.
Frequently asked questions
What is this tender about?
This tender concerns a framework agreement for press agency services to promote tourism in Haute-Savoie, France. The contractor will manage media relations and press coverage across four target markets: France, Switzerland, United Kingdom, and Benelux. Services aim to increase the region's visibility in print, digital, radio, and television media.
What are the requirements for suppliers?
Suppliers must be specialized press agencies capable of managing media relations and press campaigns across multiple countries and media channels. Experience in tourism destination promotion and established relationships with journalists in target markets is essential.
What type of company should bid?
Press and media agencies with proven expertise in tourism promotion and international media relations, particularly in Western European markets, should submit bids.
Who is the buyer?
The buyer is Comité Départemental du Tourisme HAUTE-SAVOIE MONT-BLANC.
What is the estimated value?
The estimated value is 1,200,000 EUR.
L'accord-cadre sera exécuté par l'émission de bons de commande. Chaque lot fera l'objet d'une attribution séparée. Les prestations sont réglées par des prix unitaires. Les montants estimatifs correspondent aux montants maxi et à la totalité des périodes de reconduction. Ces prestations portent notamment sur la gestion des relations presse pour la promotion touristique de la Haute-Savoie sur quatre marchés spécifiques : France, Suisse, Royaume-Uni et Benelux (Belgique, Pays-Bas, Luxembourg). L'objectif est d'assurer une visibilité accrue du territoire dans les médias (presse écrite, digitale, radio, TV) et de renforcer l'attractivité de la destination auprès des journalistes
Documents not listed
Agence de presse marché FRANCE & SUISSE ROMANDE
Agence de presse marché FRANCE & SUISSE ROMANDE
Agence de presse marché ROYAUME-UNI
Agence de presse marché BENELUX
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