France – Services de publicité et de marketing – Communication
AI summary
This tender concerns advertising and marketing services for SPL STAP, a French transport operator. The services cover commercial communication, institutional messaging, brand image, digital communication, passenger information, and signage to support the organization's overall communication strategy.
Marketing agencies, advertising firms, or communication consultancies with proven experience in transport, public information, or large-scale institutional campaigns should apply.
Suppliers must demonstrate expertise in transport sector communication, digital marketing, and passenger information systems. Experience with institutional branding, commercial campaigns, and multi-channel signage solutions is required.
Frequently asked questions
What is this tender about?
This tender concerns advertising and marketing services for SPL STAP, a French transport operator. The services cover commercial communication, institutional messaging, brand image, digital communication, passenger information, and signage to support the organization's overall communication strategy.
What are the requirements for suppliers?
Suppliers must demonstrate expertise in transport sector communication, digital marketing, and passenger information systems. Experience with institutional branding, commercial campaigns, and multi-channel signage solutions is required.
What type of company should bid?
Marketing agencies, advertising firms, or communication consultancies with proven experience in transport, public information, or large-scale institutional campaigns should apply.
Who is the buyer?
The buyer is SPL STAP.
What is the estimated value?
The estimated value is 909,000 EUR.
La présente consultation a pour objet d'accompagner la SPL STAP dans le développement de sa stratégie de communication et d'information voyageurs, notamment en matière de communication commerciale, institutionnelle, d'image et digitale, ainsi que d'information voyageurs et de signalétique
Documents not listed
Lot n°1 - Communication commerciale, institutionnelle, image et digitale
Ce lot concerne la communication commerciale, institutionnelle, d'image et digitale de l'entreprise
Lot n°2 - Information voyageurs et signalétique
Ce lot concerne l'information des voyageurs et la signalétique
- QualityPerformances en matière de protection de l'environnement5%
- QualityValeur technique40%
- QualityDélai d'exécution10%
- QualityQualité de la présentation effectuée lors de l'audition10%
- QualityPerformances en matière d'insertion professionnelle des publics en difficulté5%
- PricePrix30%
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