France – Services de publicité – Prestations de conseil et achat média
AI summary
This tender concerns advertising services for the French government's information service, including media consulting, buying, and space management across all existing and emerging media channels. The contract encompasses campaign performance measurement and monitoring throughout the media landscape.
Advertising agencies, media planning firms, or integrated communications consultancies with proven experience in large-scale, multi-media campaign management and proven government sector experience should apply.
Suppliers must demonstrate expertise in media buying, campaign management, and performance analytics across multiple media formats. Experience with government-scale advertising campaigns and multichannel media planning is essential.
Frequently asked questions
What is this tender about?
This tender concerns advertising services for the French government's information service, including media consulting, buying, and space management across all existing and emerging media channels. The contract encompasses campaign performance measurement and monitoring throughout the media landscape.
What are the requirements for suppliers?
Suppliers must demonstrate expertise in media buying, campaign management, and performance analytics across multiple media formats. Experience with government-scale advertising campaigns and multichannel media planning is essential.
What type of company should bid?
Advertising agencies, media planning firms, or integrated communications consultancies with proven experience in large-scale, multi-media campaign management and proven government sector experience should apply.
Who is the buyer?
The buyer is Service d'information du gouvernement.
When does this tender close?
Submissions close on July 24, 2026.
What is the estimated value?
The estimated value is 465,000,000 EUR.
Prestations de conseil, achat et gestion d’espace médias, de mesure et de pilotage de la performance des campagnes sur l’ensemble des médias existants et les médias futurs
Prestations de conseil et achat média
Prestations de conseil, achat et gestion d’espace médias, de mesure et de pilotage de la performance des campagnes sur l’ensemble des médias existants et les médias futurs
- PriceC1: critère prix évalué sur la base du BPU30%
- QualityC2: critère Méthodologie - Equipe dédiée et compétences - Suivi de performance - Cas pratique70%
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