France – Services d'agences de presse – Prestations de veille médiatique
AI summary
This tender concerns the purchase of media monitoring and analysis services by France Travail. The services will track France Travail's image in national and regional media, anticipate communication crises, provide response elements when needed, and measure the impact of communication strategy in the press.
Media monitoring agencies and press intelligence service providers with proven expertise in French media landscape and crisis communication analysis.
Suppliers must provide comprehensive media monitoring and analysis capabilities covering national and regional press outlets. Experience in crisis anticipation and communication impact measurement is required.
Frequently asked questions
What is this tender about?
This tender concerns the purchase of media monitoring and analysis services by France Travail. The services will track France Travail's image in national and regional media, anticipate communication crises, provide response elements when needed, and measure the impact of communication strategy in the press.
What are the requirements for suppliers?
Suppliers must provide comprehensive media monitoring and analysis capabilities covering national and regional press outlets. Experience in crisis anticipation and communication impact measurement is required.
What type of company should bid?
Media monitoring agencies and press intelligence service providers with proven expertise in French media landscape and crisis communication analysis.
Who is the buyer?
The buyer is FRANCE TRAVAIL - DG.
Le marché a pour objet l’achat de prestations de veille et d’analyse médiatique par France Travail. Il doit permettre de suivre à la fois l’image de France Travail dans les médias nationaux et régionaux, d’anticiper les crises, d’apporter des éléments de réponse si besoin, et de mesurer l’impact de sa stratégie de communication dans la presse.
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Prestations de veille médiatique
Le marché a pour objet l’achat de prestations de veille et d’analyse médiatique par France Travail. Il doit permettre de suivre à la fois l’image de France Travail dans les médias nationaux et régionaux, d’anticiper les crises, d’apporter des éléments de réponse si besoin, et de mesurer l’impact de sa stratégie de communication dans la presse.
- Price40%
- Quality60%
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