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France – Services de publicité et de marketing – Prestation d’agent de licence pour la définition et la mise en œuvre d’une stratégie de produits dérivés pour les marques de l’armée de l’armée de l’Air et de l’Espace

DeadlineSeptember 4, 2026 at 09:59 PM51 days left

AI summary

This tender concerns licensing agent services to define and implement a merchandise and derived-products strategy for the French Air and Space Force brands. The service provider will manage brand licensing, product development, and commercialization of official military merchandise.

#brand licensing#merchandise strategy#military branding#derived products#france#marketing services#commercialization
Fit for

Marketing and advertising firms specializing in brand licensing, merchandise management, and product strategy, particularly those with experience in institutional or government brand portfolios.

Key requirements

Suppliers must have proven expertise in brand licensing, merchandise strategy, and product commercialization. Experience with military or institutional brands and demonstrated capability to manage large-scale licensing programs is essential.

Frequently asked questions

  • What is this tender about?

    This tender concerns licensing agent services to define and implement a merchandise and derived-products strategy for the French Air and Space Force brands. The service provider will manage brand licensing, product development, and commercialization of official military merchandise.

  • What are the requirements for suppliers?

    Suppliers must have proven expertise in brand licensing, merchandise strategy, and product commercialization. Experience with military or institutional brands and demonstrated capability to manage large-scale licensing programs is essential.

  • What type of company should bid?

    Marketing and advertising firms specializing in brand licensing, merchandise management, and product strategy, particularly those with experience in institutional or government brand portfolios.

  • Who is the buyer?

    The buyer is Sous-direction de la préfiguration de l'agence ministérielle de gestion.

  • When does this tender close?

    Submissions close on September 4, 2026.

  • What is the estimated value?

    The estimated value is 3,000,000 EUR.

Prestation d’agent de licence pour la définition et la mise en œuvre d’une stratégie de produits dérivés pour les marques de l’armée de l’armée de l’Air et de l’Espace

Buyer
Sous-direction de la préfiguration de l'agence ministérielle de gestion
Buyer ID: 13001651200019
60 Bd du Général Martial Valin CS 21623, 75509, Paris cedex 15
0900000000sga-sdpamg-bcom.ach.fct@intradef.gouv.fr
Body responsible for review procedures
Tribunal administratif de Paris
Buyer ID: 17750005500013
7 rue de Jouy, 75004, Paris
0144594400greffe.ta-paris@juradm.frhttps://paris.tribunal-administratif.fr/

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