France – Services de conseils en publicité – Élaboration d'un programme d'actions triennal (2027-2029) pour la promotion des vins de l'AOC Vouvray en Asie (Hong Kong et Singapour) (lot 1), au Royaume-Uni (lot 2) et aux États-Unis (lot 3)

This tender concerns the development of a three-year action programme (2027-2029) to promote AOC Vouvray wines in international markets: Asia (Hong Kong and Singapore), the United Kingdom, and the United States. The Syndicat des Vignerons Vouvray seeks advertising and marketing strategy services to enhance brand visibility and market penetration across these three distinct geographical lots.

Suppliers must demonstrate expertise in international wine marketing and advertising, with proven experience in Asian, UK, and US markets. Strong knowledge of promotional strategies, market dynamics in each region, and ability to develop culturally adapted campaigns are essential.

Advertising and marketing consulting firms with international experience and established presence or networks in Asia, the UK, and the US should apply. Agencies specialising in luxury goods or wine sector promotion are preferred.

The buyer is Syndicat des Vignerons Vouvray.

Submissions close on September 2, 2026.