France – Services de gestion publicitaire – Concession de service relative à l'exploitation des régies publicitaires de TISSEO Voyageurs Lot n°1 : Périmètre matériels roulants (bus, tram) Lot n°2 : Périmètre Métro
AI summary
This tender concerns a service concession for the operation of advertising spaces on Tisséo Voyageurs public transport infrastructure in Toulouse. Lot 1 covers advertising on buses, trams, and related promotional operations; Lot 2 covers metro advertising and out-of-home advertising operations. The contract runs for 5 years from 1 January 2027, with two possible 12-month renewals.
Advertising management and marketing services companies, or transit media specialists with proven experience operating concessions on public transport networks should bid.
Bidders must demonstrate capability to manage advertising spaces and execute promotional campaigns across public transport assets. Experience in transit advertising, operational management, and event coordination is expected. Financial stability and technical resources for installation and maintenance are required.
Frequently asked questions
What is this tender about?
This tender concerns a service concession for the operation of advertising spaces on Tisséo Voyageurs public transport infrastructure in Toulouse. Lot 1 covers advertising on buses, trams, and related promotional operations; Lot 2 covers metro advertising and out-of-home advertising operations. The contract runs for 5 years from 1 January 2027, with two possible 12-month renewals.
What are the requirements for suppliers?
Bidders must demonstrate capability to manage advertising spaces and execute promotional campaigns across public transport assets. Experience in transit advertising, operational management, and event coordination is expected. Financial stability and technical resources for installation and maintenance are required.
What type of company should bid?
Advertising management and marketing services companies, or transit media specialists with proven experience operating concessions on public transport networks should bid.
Who is the buyer?
The buyer is Tisséo Voyageurs.
What is the estimated value?
The estimated value is 35,000,000 EUR.
Concession de service relative à l'exploitation des régies publicitaires de TISSEO Voyageurs Lot n°1 : Périmètre matériels roulants (exploitation des supports publicitaires sur les bus, les rames de tram ainsi que la réalisation d'opérations évènementielles sur le périmètre bus, parcs relais bus et tramway) Lot n°2 : Périmètre Métro (exploitation des supports publicitaires équipant le métro ainsi que la réalisation d'opérations publicitaires hors média dans l'enceinte du métro). Le contrat prendra effet à compter de sa date de notification, point de départ de la période de préparation. L'exploitation du service démarrera au 01/01/2027 pour une durée de 5 ans, reconductible 2 fois par période de 12 mois. Chaque lot fait l'objet d'un contrat distinct
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Périmètre matériels roulants
Périmètre matériels roulants bus, tram
Périmètre Métro
- PricePrix60%
- QualityValeur Technique40%
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