France – Services de publicité et de marketing – Prestations d’accompagnement en stratégie webmarketing et réalisation de campagnes
AI summary
This tender concerns webmarketing strategy development and implementation of digital marketing campaigns for the Musée de l'Armée (Army Museum). The successful bidder will elaborate a comprehensive webmarketing strategy and manage the execution and monitoring of marketing campaigns to enhance the museum's online presence and visibility.
Marketing and advertising agencies, digital consultancies, and webmarketing service providers with experience in strategy development and campaign management should bid. Experience in the cultural or heritage sector is advantageous.
Suppliers must demonstrate expertise in webmarketing strategy, digital campaign management, and online marketing execution. Experience with cultural institutions or museums is beneficial. Bidders should have proven track record in developing and monitoring integrated digital marketing campaigns.
Frequently asked questions
What is this tender about?
This tender concerns webmarketing strategy development and implementation of digital marketing campaigns for the Musée de l'Armée (Army Museum). The successful bidder will elaborate a comprehensive webmarketing strategy and manage the execution and monitoring of marketing campaigns to enhance the museum's online presence and visibility.
What are the requirements for suppliers?
Suppliers must demonstrate expertise in webmarketing strategy, digital campaign management, and online marketing execution. Experience with cultural institutions or museums is beneficial. Bidders should have proven track record in developing and monitoring integrated digital marketing campaigns.
What type of company should bid?
Marketing and advertising agencies, digital consultancies, and webmarketing service providers with experience in strategy development and campaign management should bid. Experience in the cultural or heritage sector is advantageous.
Who is the buyer?
The buyer is EPA / Musée de l'Armée.
Le présent marché a pour objet l’élaboration d’une stratégie webmarketing ainsi que la mise en place et le suivi de campagnes webmarketing pour le musée de l’Armée.
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Prestations d’accompagnement en stratégie webmarketing et réalisation de campagnes
Le présent marché a pour objet l’élaboration d’une stratégie webmarketing ainsi que la mise en place et le suivi de campagnes webmarketing pour le musée de l’Armée.
- QualityStratégie proposée analysée sur la base du mémoire technique :20%
- QualityAccompagnement dans le développement de la stratégie15%
- QualityOutils déployés dans l'élaboration des campagnes10%
- QualityTaggage Matomo15%
- PricePrix, analysé au regard du montant TTC indiqué dans le détail quantitatif estimatif (DQE)40%
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