France – Services de campagne publicitaire – DCOM - Marché Campagne de communication digitale pour les 40 ans d'Erasmus+
AI summary
This tender concerns the design and implementation of a national digital communication campaign celebrating the 40th anniversary of the Erasmus+ programme. The campaign aims to promote Erasmus+ opportunities to all audiences, particularly those underrepresented in the programme.
Digital communication agencies, marketing consultancies, or creative studios with proven experience in large-scale national campaigns and expertise in educational programme promotion should apply.
Suppliers must demonstrate expertise in digital communication campaign strategy, creative design, media planning, and execution. Experience with educational institution outreach and inclusive audience engagement is essential.
Frequently asked questions
What is this tender about?
This tender concerns the design and implementation of a national digital communication campaign celebrating the 40th anniversary of the Erasmus+ programme. The campaign aims to promote Erasmus+ opportunities to all audiences, particularly those underrepresented in the programme.
What are the requirements for suppliers?
Suppliers must demonstrate expertise in digital communication campaign strategy, creative design, media planning, and execution. Experience with educational institution outreach and inclusive audience engagement is essential.
What type of company should bid?
Digital communication agencies, marketing consultancies, or creative studios with proven experience in large-scale national campaigns and expertise in educational programme promotion should apply.
Who is the buyer?
The buyer is Agence Erasmus+ France/Educ & Form.
When does this tender close?
Submissions close on October 12, 2026.
What is the estimated value?
The estimated value is 80,000 EUR.
L'Agence Erasmus+ France / Education Formation souhaite faire appel à un prestataire pour concevoir et mettre en oeuvre une campagne nationale de communication à l'occasion des 40 ans du programme Erasmus+, afin de promouvoir les opportunités du programme Erasmus+ auprès de tous ses publics, notamment ceux qui en sont les plus éloignés
DCOM - Marché Campagne de communication digitale pour les 40 ans d'Erasmus+
L'Agence Erasmus+ France / Education Formation souhaite faire appel à un prestataire pour concevoir et mettre en oeuvre une campagne nationale de communication à l'occasion des 40 ans du programme Erasmus+, afin de promouvoir les opportunités du programme Erasmus+ auprès de tous ses publics, notamment ceux qui en sont les plus éloignés
- QualityPertinence (25 %) et originalité (20%) de la proposition de stratégie pour cette campagne et la compréhension des enjeux au regard des cibles et du programme45%
- QualityPlanning - Calendrier de mise en oeuvre15%
- QualityCompétences et expérience de l'équipe mise à disposition20%
- Qualityécoconception et sobriété numérique de la proposition5%
- PriceCompétitivité de la proposition et sobriété budgétaire15%
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