Conseil média et achat d'espaces publicitaires pour la Métropole du Grand Paris
AI summary
This tender concerns media advisory services and the purchase of advertising space for the Métropole du Grand Paris. The buyer seeks an integrated service covering media planning, negotiation, and placement of advertisements across multiple channels to support the metropolitan area's communication objectives.
Media agencies, advertising agencies with media buying capabilities, or independent media buying specialists with significant experience in French public communications and proven negotiation power with media channels should apply.
Suppliers must demonstrate expertise in media planning and buying, strong relationships with major media outlets, proven track record with public sector clients, and ability to manage multi-channel campaigns efficiently. Experience with French media markets and understanding of metropolitan governance communications is essential.
Frequently asked questions
What is this tender about?
This tender concerns media advisory services and the purchase of advertising space for the Métropole du Grand Paris. The buyer seeks an integrated service covering media planning, negotiation, and placement of advertisements across multiple channels to support the metropolitan area's communication objectives.
What are the requirements for suppliers?
Suppliers must demonstrate expertise in media planning and buying, strong relationships with major media outlets, proven track record with public sector clients, and ability to manage multi-channel campaigns efficiently. Experience with French media markets and understanding of metropolitan governance communications is essential.
What type of company should bid?
Media agencies, advertising agencies with media buying capabilities, or independent media buying specialists with significant experience in French public communications and proven negotiation power with media channels should apply.
Who is the buyer?
The buyer is Métropole du Grand Paris.
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Conseil média et achat d'espaces publicitaires pour la Métropole du Grand Paris
Le présent accord-cadre a pour objet l’accompagnement de la Métropole du Grand Paris par l’élaboration de conseils et recommandations en achats médias, ainsi que par les prestations de média-planning et d’achats d’espaces publicitaires (grands médias print, digitaux, audiovisuel, cinéma etc.) pour le compte de la Métropole (le prestataire ayant à ce titre le statut de « mandataire-payeur »).
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