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Création de l’architecture de marque globale du Centre des monuments nationaux

AI summary

This tender concerns the creation of a comprehensive global brand architecture for the Centre des Monuments Nationaux (CMN), a French public institution managing national monuments. The project encompasses strategic brand positioning, visual identity systems, brand guidelines, and implementation frameworks to strengthen the CMN's coherent presence across all touchpoints and stakeholder communications.

#brand architecture#cultural heritage#france#public institution#visual identity#strategic positioning
Fit for

Design consultancies, branding agencies, or strategic communications firms with proven track records in public sector brand transformation and cultural heritage organization rebranding should apply.

Key requirements

Suppliers must demonstrate expertise in brand architecture, strategic positioning, and visual identity development for large public or cultural institutions. Experience with multi-site heritage organizations and capability to deliver comprehensive brand guidelines and implementation support are essential.

Frequently asked questions

  • What is this tender about?

    This tender concerns the creation of a comprehensive global brand architecture for the Centre des Monuments Nationaux (CMN), a French public institution managing national monuments. The project encompasses strategic brand positioning, visual identity systems, brand guidelines, and implementation frameworks to strengthen the CMN's coherent presence across all touchpoints and stakeholder communications.

  • What are the requirements for suppliers?

    Suppliers must demonstrate expertise in brand architecture, strategic positioning, and visual identity development for large public or cultural institutions. Experience with multi-site heritage organizations and capability to deliver comprehensive brand guidelines and implementation support are essential.

  • What type of company should bid?

    Design consultancies, branding agencies, or strategic communications firms with proven track records in public sector brand transformation and cultural heritage organization rebranding should apply.

  • Who is the buyer?

    The buyer is Centre des Monuments Nationaux.

Buyer
Centre des monuments nationaux
Buyer ID: 18004601300017·DAJF - Pôle achat public
Hôtel de Sully, 75004, Paris
+33144612167marches-publics@monuments-nationaux.frhttps://www.monuments-nationaux.fr/
Body responsible for review procedures
Tribunal administratif de Paris
Buyer ID: 17750005500013
7 rue de Jouy, 75004, Paris
+33144594400greffe.ta-paris@juradm.frhttp://paris.tribunal-administratif.fr/
Other organization
Direction des affaires juridiques
Buyer ID: 12000009600020·Secrétariat du comité consultatif national de règlement amiable des différends ou litiges relatifs au marchés publics
6 rue Louise Weiss, 75013, Paris
+33144970422ccra.daj@finances.gouv.frhttps://www.economie.gouv.fr/daj/reglement-amiable-des-differends
Other organization
TBWA\Groupe
Buyer ID: 68200507900095
50/54 rue de Silly, 92100, BOULOGNE BILLANCOURT
https://www.tbwa-groupe.com/
Other organization
Frontify
Buyer ID: CHE-253.260,210 MWST
Unterstrasse 4, 9000, St. Gallen
https://www.frontify.com/fr

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