Prestations de veille médiatique
AI summary
This tender concerns the provision of media monitoring and analysis services for France Travail. The service will track France Travail's image in national and regional media, anticipate crises, provide response elements when needed, and measure the impact of communication strategy in the press.
Media monitoring and analysis firms with experience in institutional communication monitoring. Agencies specializing in media intelligence and press analysis are well-positioned to bid.
Suppliers must demonstrate expertise in media monitoring, analysis, and crisis anticipation. They should have proven experience tracking organizational image across national and regional media outlets and measuring communication impact.
Frequently asked questions
What is this tender about?
This tender concerns the provision of media monitoring and analysis services for France Travail. The service will track France Travail's image in national and regional media, anticipate crises, provide response elements when needed, and measure the impact of communication strategy in the press.
What are the requirements for suppliers?
Suppliers must demonstrate expertise in media monitoring, analysis, and crisis anticipation. They should have proven experience tracking organizational image across national and regional media outlets and measuring communication impact.
What type of company should bid?
Media monitoring and analysis firms with experience in institutional communication monitoring. Agencies specializing in media intelligence and press analysis are well-positioned to bid.
Who is the buyer?
The buyer is France Travail.
When does this tender close?
Submissions close on May 6, 2026.
Le marché a pour objet l’achat de prestations de veille et d’analyse médiatique par France Travail. Il doit permettre de suivre à la fois l’image de France Travail dans les médias nationaux et régionaux, d’anticiper les crises, d’apporter des éléments de réponse si besoin, et de mesurer l’impact de sa stratégie de communication dans la presse.
Prestations de veille médiatique
Le marché a pour objet l’achat de prestations de veille et d’analyse médiatique par France Travail. Il doit permettre de suivre à la fois l’image de France Travail dans les médias nationaux et régionaux, d’anticiper les crises, d’apporter des éléments de réponse si besoin, et de mesurer l’impact de sa stratégie de communication dans la presse.
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