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France – Services de marketing – MARCHE CREATION ET GESTION D’UNE CAMPAGNE DE COMMUNICATION DITE « NACRE »

AI summary

This tender concerns the creation, implementation, and management of a national communication campaign promoting the nutritional benefits of shellfish. The campaign, called 'NACRE', aims to increase consumer awareness and appreciation of shellfish products across France.

#marketing services#communication campaign#shellfish promotion#france#food industry#consumer awareness
Fit for

Marketing and communication agencies with proven experience in food industry campaigns, national-level promotional strategies, and media management should apply.

Key requirements

Suppliers must demonstrate expertise in campaign design, media planning, and communication strategy. Experience in food promotion, consumer education campaigns, and multi-channel marketing is essential.

Frequently asked questions

  • What is this tender about?

    This tender concerns the creation, implementation, and management of a national communication campaign promoting the nutritional benefits of shellfish. The campaign, called 'NACRE', aims to increase consumer awareness and appreciation of shellfish products across France.

  • What are the requirements for suppliers?

    Suppliers must demonstrate expertise in campaign design, media planning, and communication strategy. Experience in food promotion, consumer education campaigns, and multi-channel marketing is essential.

  • What type of company should bid?

    Marketing and communication agencies with proven experience in food industry campaigns, national-level promotional strategies, and media management should apply.

  • Who is the buyer?

    The buyer is Comité national de la conchyliculture (CNC).

  • What is the estimated value?

    The estimated value is 250,000 EUR.

Le présent marché a pour objet la création, la mise en œuvre et la gestion d’une campagne nationale de communication visant à promouvoir les bienfaits nutritionnels des coquillages.

Buyer
Comité national de la conchyliculture (CNC)
Buyer ID: 78438569200032·Charles-Louis PONCHY POMMERET
84 Rue d'Amsterdam, 75009, Paris
+33 1 42 97 48 44cl.ponchy@cnc-france.comhttps://coquillages.com/
Body responsible for review procedures
Tribunal administratif de Paris
Buyer ID: 78438569200040
7 Rue de Jouy, 75004, Paris
Other organization
MEDIAPILOTE (N14)
Buyer ID: 79976086300024
2 RUE MARIE CURIE, 44120, VERTOU
Other organization
Publications Office of the European Union
Buyer ID: PUBL
2417, Luxembourg
+352 29291ted@publications.europa.euhttps://op.europa.eu

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