France – Autres services – Concession de licence de marque Vendée Globe 2026-2029

This tender concerns the grant of a brand license for Vendée Globe covering the period 2026–2029. The buyer seeks a concessionaire to operate and commercially exploit the Vendée Globe brand and associated intellectual property rights during this competitive sailing event cycle.

The concessionaire must demonstrate strong capability in brand management, commercial exploitation, and event marketing. Experience in sports licensing and the ability to generate revenue through brand partnerships and merchandising are essential.

Companies with proven expertise in sports brand licensing, event management, and commercial development should apply. Prior experience with major sporting events or sailing industry knowledge is advantageous.

The buyer is SAEM VENDEE - Vendée Globe.