France – Services de publicité et de marketing – Graves et Sauternes Off-trade et On-trade Point-of-Sale Activation Services, in Massachussets, U.S.A. 2026
AI summary
This tender concerns point-of-sale marketing and activation services for Graves and Sauternes wines in the United States during 2026. The Conseil Interprofessionnel du Vin de Bordeaux seeks a provider to manage off-trade and on-trade promotional activities at retail locations.
Marketing and advertising agencies or specialized point-of-sale activation service providers with established operations and experience in the United States wine market should apply.
Suppliers must demonstrate expertise in point-of-sale marketing and activation within the U.S. wine sector. Proven experience with premium wine brands and understanding of both on-trade (hospitality) and off-trade (retail) channels is essential.
Frequently asked questions
What is this tender about?
This tender concerns point-of-sale marketing and activation services for Graves and Sauternes wines in the United States during 2026. The Conseil Interprofessionnel du Vin de Bordeaux seeks a provider to manage off-trade and on-trade promotional activities at retail locations.
What are the requirements for suppliers?
Suppliers must demonstrate expertise in point-of-sale marketing and activation within the U.S. wine sector. Proven experience with premium wine brands and understanding of both on-trade (hospitality) and off-trade (retail) channels is essential.
What type of company should bid?
Marketing and advertising agencies or specialized point-of-sale activation service providers with established operations and experience in the United States wine market should apply.
Who is the buyer?
The buyer is Conseil Interprofessionnel du Vin de Bordeaux.
What is the estimated value?
The estimated value is 40,000 EUR.
The present call for tender from the Conseil des Vins de Graves et Sauternes aims to identify a provider of point-of-sale marketing services ("Services") in the USA for 2026.
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Graves et Sauternes Off-trade et On-trade Point-of-Sale Activation Services, in Massachussets, U.S.A. 2026
The present call for tender from the Conseil des Vins de Graves et Sauternes aims to identify a provider of point-of-sale marketing services in the USA for 2026
- QualityDescription: Qualification (critères précisés dans le document de consultation) - Pondération: 25% Proposition technique (critères précisés dans le document de consultation) - Pondération: 50% Proposition budgétaire (critères précisés dans le document de consultation) - Pondération: 25%
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