France – Services de publicité et de marketing – CAMPAGNE DE PUBLICITE DU PROGRAMME LAIT ET FRUITS A L'ÉCOLE
AI summary
This tender concerns the design and implementation of an advertising campaign for the Milk and Fruit at School programme, a European initiative promoting the distribution of fruits, vegetables, and dairy products to schoolchildren from nursery through secondary education. The campaign aims to encourage healthy eating habits in children and raise awareness of agricultural and food-quality products, particularly those with quality and origin certifications.
Advertising agencies, marketing firms, and communication specialists with proven track records in public-health or educational campaigns should bid. Experience with European institutional clients is advantageous.
Suppliers must demonstrate experience in designing and executing large-scale public-awareness campaigns targeting children and families. Expertise in digital and traditional media, educational communication, and knowledge of EU agricultural programmes is essential.
Frequently asked questions
What is this tender about?
This tender concerns the design and implementation of an advertising campaign for the Milk and Fruit at School programme, a European initiative promoting the distribution of fruits, vegetables, and dairy products to schoolchildren from nursery through secondary education. The campaign aims to encourage healthy eating habits in children and raise awareness of agricultural and food-quality products, particularly those with quality and origin certifications.
What are the requirements for suppliers?
Suppliers must demonstrate experience in designing and executing large-scale public-awareness campaigns targeting children and families. Expertise in digital and traditional media, educational communication, and knowledge of EU agricultural programmes is essential.
What type of company should bid?
Advertising agencies, marketing firms, and communication specialists with proven track records in public-health or educational campaigns should bid. Experience with European institutional clients is advantageous.
Who is the buyer?
The buyer is Centre National Interprofessionnel de l'Economie Laitière (CNIEL).
When does this tender close?
Submissions close on June 29, 2026.
What is the estimated value?
The estimated value is 0 EUR.
Le marché a pour objet pour objet la conception et la mise en oeuvre d'une campagne de publicité du programme Lait et Fruits à l'École. En effet, ce programme européen soutient la distribution de fruits et légumes et/ou de lait et de produits laitiers aux enfants, dans les établissements scolaires, de la maternelle au lycée. Il a pour objectif d'encourager les enfants à adopter des comportements alimentaires plus sains dès leur plus jeune âge. Il participe à mieux faire connaître, les filières et les produits agricoles et agroalimentaires, en particulier sous signes d'identification de la qualité et de l'origine (SIQO).
CAMPAGNE DE PUBLICITE DU PROGRAMME LAIT ET FRUITS A L'ÉCOLE
Le marché a pour objet pour objet la conception et la mise en œuvre d’une campagne de publicité du programme Lait et Fruits à l’École. En effet, ce programme européen soutient la distribution de fruits et légumes et/ou de lait et de produits laitiers aux enfants, dans les établissements scolaires, de la maternelle au lycée. Il a pour objectif d’encourager les enfants à adopter des comportements alimentaires plus sains dès leur plus jeune âge. Il participe à mieux faire connaître, les filières et les produits agricoles et agroalimentaires, en particulier sous signes d’identification de la qualité et de l’origine (SIQO).
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