France – Services de développement de logiciels de gestion des relations clientèle (CRM) – Mise en place et exploitation d'une plateforme CRM intégrant un CDP
AI summary
This tender concerns the selection of one or more operators to implement and operate an integrated CRM platform with Customer Data Platform (CDP) capabilities for France Galop. The solution must serve both B2C needs (public ticketing and relational marketing) and B2B/revenue functions (hospitality, MICE events, racing stakeholders, and commercial management).
Software development and CRM platform vendors with proven experience in enterprise-scale customer relationship management solutions and CDP integration are sought.
Suppliers must demonstrate expertise in CRM and CDP platform implementation, integration capabilities, and ability to serve dual B2C and B2B use cases. Experience with ticketing systems, hospitality management, and event-based customer data is essential.
Frequently asked questions
What is this tender about?
This tender concerns the selection of one or more operators to implement and operate an integrated CRM platform with Customer Data Platform (CDP) capabilities for France Galop. The solution must serve both B2C needs (public ticketing and relational marketing) and B2B/revenue functions (hospitality, MICE events, racing stakeholders, and commercial management).
What are the requirements for suppliers?
Suppliers must demonstrate expertise in CRM and CDP platform implementation, integration capabilities, and ability to serve dual B2C and B2B use cases. Experience with ticketing systems, hospitality management, and event-based customer data is essential.
What type of company should bid?
Software development and CRM platform vendors with proven experience in enterprise-scale customer relationship management solutions and CDP integration are sought.
Who is the buyer?
The buyer is France Galop.
When does this tender close?
Submissions close on July 21, 2026.
La présente consultation a pour objet la sélection d'un ou plusieurs opérateurs en vue de la mise en place et de l'exploitation d'une plateforme CRM intégrant un CDP (Customer Data Platform), destinée à couvrir les besoins de France Galop sur les périmètres : - B2C (grand public, billetterie, marketing relationnel) - B2B/Revenus (hospitalités, MICE, acteurs des courses, pilotage commercial).
LOT 1 - Socle CRM, Date et Marketing automation
Cf. RC
LOT 2 - Applications métiers B2B/Revenus spécifiques France Galop
Cf. RC
Scoring criteria not specified
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