France – Logiciels et systèmes d'information – Solution Brandcenter
AI summary
This tender concerns the renewal and implementation of a Brandcenter solution for SNCF Group. The platform will centralize, structure, and distribute brand identity guidelines, resources, logos, templates, media assets, and best practices across all group entities.
Companies offering digital asset management, brand management software, or enterprise content management solutions should bid. Experience with large transport or multinational organizations is advantageous.
Suppliers must provide a digital platform solution capable of managing and distributing brand identity assets and guidelines. Experience with enterprise-scale brand management systems and integration with large organizational structures is required.
Frequently asked questions
What is this tender about?
This tender concerns the renewal and implementation of a Brandcenter solution for SNCF Group. The platform will centralize, structure, and distribute brand identity guidelines, resources, logos, templates, media assets, and best practices across all group entities.
What are the requirements for suppliers?
Suppliers must provide a digital platform solution capable of managing and distributing brand identity assets and guidelines. Experience with enterprise-scale brand management systems and integration with large organizational structures is required.
What type of company should bid?
Companies offering digital asset management, brand management software, or enterprise content management solutions should bid. Experience with large transport or multinational organizations is advantageous.
Who is the buyer?
The buyer is Société nationale SNCF.
When does this tender close?
Submissions close on July 14, 2026.
Le projet vise à mettre en place le renouvellement de la solution Brandcenter : - visant à l’utilisation d’une plateforme numérique de gestion de l’identité de marque du groupe SNCF - permettant de centraliser, structurer et diffuser l’ensemble des guidelines et ressources de marque (chartes, logos, templates, médias, bonnes pratiques) Cette solution est à destination des entités du groupe
Solution Brandcenter
Le projet vise à mettre en place le renouvellement de la solution Brandcenter : - visant à l’utilisation d’une plateforme numérique de gestion de l’identité de marque du groupe SNCF - permettant de centraliser, structurer et diffuser l’ensemble des guidelines et ressources de marque (chartes, logos, templates, médias, bonnes pratiques) Cette solution est à destination des entités du groupe.
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