France – Logiciels et systèmes d'information – Solution Brandcenter
AI summary
This tender concerns the renewal of a Brandcenter solution for SNCF group. The digital platform will centralize, structure and distribute brand identity guidelines, resources, templates, logos and media assets across all group entities.
Software and digital solutions providers specializing in brand asset management, digital workplace platforms, or enterprise content management systems should bid.
Suppliers must be capable of deploying and managing a digital brand management platform. Experience with enterprise-scale brand asset management systems and integration with group-wide organizational structures is required.
Frequently asked questions
What is this tender about?
This tender concerns the renewal of a Brandcenter solution for SNCF group. The digital platform will centralize, structure and distribute brand identity guidelines, resources, templates, logos and media assets across all group entities.
What are the requirements for suppliers?
Suppliers must be capable of deploying and managing a digital brand management platform. Experience with enterprise-scale brand asset management systems and integration with group-wide organizational structures is required.
What type of company should bid?
Software and digital solutions providers specializing in brand asset management, digital workplace platforms, or enterprise content management systems should bid.
Who is the buyer?
The buyer is Société nationale SNCF.
When does this tender close?
Submissions close on July 14, 2026.
Le projet vise à mettre en place le renouvellement de la solution Brandcenter : - visant à l’utilisation d’une plateforme numérique de gestion de l’identité de marque du groupe SNCF - permettant de centraliser, structurer et diffuser l’ensemble des guidelines et ressources de marque (chartes, logos, templates, médias, bonnes pratiques) Cette solution est à destination des entités du groupe
Solution Brandcenter
Le projet vise à mettre en place le renouvellement de la solution Brandcenter : - visant à l’utilisation d’une plateforme numérique de gestion de l’identité de marque du groupe SNCF - permettant de centraliser, structurer et diffuser l’ensemble des guidelines et ressources de marque (chartes, logos, templates, médias, bonnes pratiques) Cette solution est à destination des entités du groupe.
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