France – Production de vidéos publicitaires – Création d'un spot pour une communication digitale et TV pour l'Ordre National des Infirmiers
AI summary
This tender concerns the production and distribution of promotional video content for the National Order of Nurses (France). The deliverables include a 20–30 second TV spot and a 90-second internal version showcasing nursing competencies and professional diversity, with digital variants for online platforms. The campaign aims to elevate the nursing profession's visibility and demonstrate its evolving scope across traditional and digital media.
Video production agencies, creative studios, and broadcast-content specialists with proven capacity to deliver high-quality institutional campaigns across TV and digital channels. Experience with French healthcare or professional-body communications is preferred.
Suppliers must demonstrate expertise in video production, broadcast-quality delivery, and multi-platform adaptation (TV, SEA, YouTube, display, replay). Experience in institutional healthcare or professional association campaigns is valuable. Ability to manage framework agreements with call-off orders and deliver services on a unit-price and fixed-fee basis.
Frequently asked questions
What is this tender about?
This tender concerns the production and distribution of promotional video content for the National Order of Nurses (France). The deliverables include a 20–30 second TV spot and a 90-second internal version showcasing nursing competencies and professional diversity, with digital variants for online platforms. The campaign aims to elevate the nursing profession's visibility and demonstrate its evolving scope across traditional and digital media.
What are the requirements for suppliers?
Suppliers must demonstrate expertise in video production, broadcast-quality delivery, and multi-platform adaptation (TV, SEA, YouTube, display, replay). Experience in institutional healthcare or professional association campaigns is valuable. Ability to manage framework agreements with call-off orders and deliver services on a unit-price and fixed-fee basis.
What type of company should bid?
Video production agencies, creative studios, and broadcast-content specialists with proven capacity to deliver high-quality institutional campaigns across TV and digital channels. Experience with French healthcare or professional-body communications is preferred.
Who is the buyer?
The buyer is CONSEIL NATIONAL DE L'ORDRE DES INFIRMIERS.
When does this tender close?
Submissions close on July 31, 2026.
What is the estimated value?
The estimated value is 965,000 EUR.
L'accord-cadre sera exécuté par l'émission de bons de commande. Chaque lot fera l'objet d'une attribution séparée. Les prestations sont réglées par des prix unitaires et forfaitaires. Les montants estimatifs sont indicatifs et comprennent les options (prestations similaires et reconductions). Les montants estimatifs sont indicatifs et comprennent la totalité des périodes de reconduction. L'Ordre National des Infirmiers souhaite réaliser et faire diffuser un spot TV de 20/30 secondes mettant en avant les compétences de la profession infirmière et la pluralité des profils qui la compose. Le spot sera également décliné en version longue de 90 secondes pour diffusion interne à l'occasion de la célébration des 20 ans de l'Ordre. L'objectif est prioritairement de promouvoir l'expertise infirmière et l'évolution du métier afin d'incarner la nouvelle définition de la profession infirmière en pleine évolution en conférant une visibilité accrue des métiers via des médias traditionnels (TV) et des supports digitaux (SEA, YouTube, display, replay, etc.)
Création du spot TV et de sa version longue
Diffusion digitale et TV
Scoring criteria not specified
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