France – Services de campagne publicitaire – Achats média, communication digitale, motion design et vidéos pour OCAPIAT
AI summary
This tender concerns integrated advertising campaign services for OCAPIAT, an agricultural sector workforce development body. Services include digital communication strategy, social media management, media buying, and production of videos and motion design to promote OCAPIAT's brand, alternance training programmes in agriculture, and support partner outreach across the sector.
Advertising agencies, digital marketing consultancies, or media production companies with proven experience in institutional campaigns and sector-specific communication are eligible to bid.
Suppliers must demonstrate expertise in digital marketing strategy, social media management, media planning and buying, video production, and motion design. Experience with B2B institutional communication and workforce/skills promotion campaigns is essential.
Frequently asked questions
What is this tender about?
This tender concerns integrated advertising campaign services for OCAPIAT, an agricultural sector workforce development body. Services include digital communication strategy, social media management, media buying, and production of videos and motion design to promote OCAPIAT's brand, alternance training programmes in agriculture, and support partner outreach across the sector.
What are the requirements for suppliers?
Suppliers must demonstrate expertise in digital marketing strategy, social media management, media planning and buying, video production, and motion design. Experience with B2B institutional communication and workforce/skills promotion campaigns is essential.
What type of company should bid?
Advertising agencies, digital marketing consultancies, or media production companies with proven experience in institutional campaigns and sector-specific communication are eligible to bid.
Who is the buyer?
The buyer is OCAPIAT.
What is the estimated value?
The estimated value is 10,000,000 EUR.
Le présent marché a pour objet la communication digitale (stratégie, mise en oeuvre et optimisation ; l'animation des réseaux sociaux et la sponsorisation), les achats média, la réalisation de vidéos et de motion design en lien avec : - La notoriété et l'image d'OCAPIAT les missions de l'OPCO, la promotion de la marque OCAPIAT et de son offre de services et de financement ; - L'attractivité des métiers et la promotion de l'alternance dans les filières agricoles, agroalimentaires et pêche, par exemple au travers de CAP VERS L'ALTERNANCE (CVA), de NOURRIS TON FUTUR (NTF) ou encore de JEUNES DETER (JD) - liste non exhaustive. - L'accompagnement des partenaires et des branches professionnelles relevant du périmètre d'OCAPIAT. Il est décomposé en 3 lots énumérés à l'article 2.2 Allotissement et décomposition du marché.
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Achat média
- PricePrix35%
- QualityValeur technique (conseils ; mise en œuvre ; analyse ROI de l'achat média)35%
- QualityOrganisation dédiée et moyens humains25%
- QualityDémarche RSE adoptée en lien avec le lot5%
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