France – Logiciels et systèmes d'information – Marché pour la Fourniture d’une Solution Customer Data Platform et d’une Solution de Résolution d’Identité et de Data Clean Room
AI summary
This tender concerns the procurement of a Customer Data Platform solution and an identity resolution and data clean room solution for EDF's retail customer marketing operations. The solutions will enable real-time prospect identification, optimization, and orchestration of omnichannel retargeting campaigns across media, email, SMS, notifications, calls, and personalization channels.
Technology companies specializing in customer data platforms, marketing technology, or identity resolution solutions with experience serving large enterprise clients in the energy or utilities sector should bid.
Suppliers must provide a comprehensive CDP and identity resolution platform with data clean room capabilities, supporting omnichannel campaign orchestration and real-time prospect segmentation. Experience in large-scale customer data management and proven omnichannel marketing automation is required.
Frequently asked questions
What is this tender about?
This tender concerns the procurement of a Customer Data Platform solution and an identity resolution and data clean room solution for EDF's retail customer marketing operations. The solutions will enable real-time prospect identification, optimization, and orchestration of omnichannel retargeting campaigns across media, email, SMS, notifications, calls, and personalization channels.
What are the requirements for suppliers?
Suppliers must provide a comprehensive CDP and identity resolution platform with data clean room capabilities, supporting omnichannel campaign orchestration and real-time prospect segmentation. Experience in large-scale customer data management and proven omnichannel marketing automation is required.
What type of company should bid?
Technology companies specializing in customer data platforms, marketing technology, or identity resolution solutions with experience serving large enterprise clients in the energy or utilities sector should bid.
Who is the buyer?
The buyer is EDF SA.
When does this tender close?
Submissions close on September 4, 2026.
Il s’agit de se doter de nouveaux outils de Marketing pour identifier les prospects en temps réel, optimiser et orchestrer des campagnes de reciblage (retargeting) omnicanales (media, email, sms, notif, appel, perso) pour le Marché des Clients Particuliers de la Direction Commerce. Ce marché-cadre adresse principalement les besoins de la DSIN d’EDF Commerce mais également à certaines entités d’EDF SA, G2S et de certaines filiales, qui seront les prescripteurs des prestations.
LOT1 : Solution CDP
Fourniture, intégration et la maintenance d’une plateforme de centralisation, de normalisation et d'unification en temps réel des données clients et prospects (First-Party Data).
LOT2 : Solution de Résolution d’Identité et de Data Clean Room
Fourniture, la mise à disposition d’interfaces et la maintenance d’une solution assurant des fonctions de résolution d’identité et de Data Clean Room.
- PriceLe prix n'est pas le seul critère d'attribution.
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