France – Services de publicité et de marketing – Digital Vins de Bordeaux
AI summary
This tender concerns digital marketing and advertising services for Bordeaux wines. The Conseil Interprofessionnel du Vin de Bordeaux seeks service providers to manage two lots: social media, content and influencer relations; and acquisition and visibility through search and performance marketing.
Digital marketing agencies or consultancies with proven capabilities in social media, content strategy, SEO/SEM, and performance marketing campaigns should apply.
Suppliers must demonstrate expertise in digital marketing, specifically in social media management, content creation, influencer partnerships, search engine marketing, and performance advertising. Experience with wine or premium beverage sector is advantageous.
Frequently asked questions
What is this tender about?
This tender concerns digital marketing and advertising services for Bordeaux wines. The Conseil Interprofessionnel du Vin de Bordeaux seeks service providers to manage two lots: social media, content and influencer relations; and acquisition and visibility through search and performance marketing.
What are the requirements for suppliers?
Suppliers must demonstrate expertise in digital marketing, specifically in social media management, content creation, influencer partnerships, search engine marketing, and performance advertising. Experience with wine or premium beverage sector is advantageous.
What type of company should bid?
Digital marketing agencies or consultancies with proven capabilities in social media, content strategy, SEO/SEM, and performance marketing campaigns should apply.
Who is the buyer?
The buyer is CIVB.
L'objectif du présent appel d'offres du Conseil Interprofessionnel du Vin de Bordeaux est d'identifier un ou des prestataires de services de marketing digital. Le marché est composé des deux lots suivants: Lot 1 Social media, contenu et influence; Lot 2 Acquisition et visibilité - Search et Performance.
Documents not listed
L1 Social media, contenu, influence
Services de production et de diffusion de contenus sur les réseaux sociaux, partenariats influence
Acquisition et visibilité - Search et performance
Services SEO, SEA, suivi de la performance
- QualityCapacité opérationnelle et références (pondération 15%), Engagements RSE (pondération 5%), Vision stratégique (pondération 25%), Influence et ambassadeurs (pondération 15%), Approche créative et cas pratique (pondération 20%), Proposition financière (pondération 20%) - Voir critères dans document de consultation
- QualityCapacité opérationnelle et références (pondération 15%), Engagements RSE (pondération 5%), Vision stratégique (pondération 30%), Expertise technique (pondération 20%), Intégration GEO / LLM (pondération 10%), Coordination interlots et data (pondération 10%), Proposition financière (pondération 10%) - Voir critères dans document de consultation
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